Tod Gordon is an American businessman. Gordon is the president of Carver W. Reed Co. Inc, a Philadelphia jewelry store and loan office that was established in 1860. He is also the founder of defunct professional wrestling promotion Eastern Championship Wrestling (later Extreme Championship Wrestling). He owned the promotion until it was sold to his head booker Paul Heyman in May 1995. One of Gordon's most notable involvements within ECW (Eastern Championship Wrestling at the time) was a tournament branded under the NWA name and for the NWA World Heavyweight Championship. After Shane Douglas defeated 2 Cold Scorpio to win the title, he was scripted by Gordon and Paul Heyman, who were trying to evolve into a separate company from NWA, to tell every person ever associated with the NWA to 'kiss my (Douglas') ass', throw the NWA title belt d...