Percy Robert Miller Sr. (born April 29, 1970), known by his stage name Master P, is an American rapper, record producer, record executive, actor and entrepreneur. He is the founder of the record label No Limit Records, which was relaunched as New No Limit Records through Universal Records and Koch Records, and again as Guttar Music Entertainment, and currently, No Limit Forever Records. He is also the founder and CEO of P. Miller Enterprises and Better Black Television, which was a short-lived online television network. He gained fame in the mid-1990s with the success of his hip hop group TRU (formed with his brothers C-Murder and Silkk The Shocker) as well as his fifth solo rap album Ice Cream Man (1996), which contained his first single "Mr. Ice Cream Man". His popularity grew in 1997 after the success of his Platinum single "Make 'Em...